Impaired Risk Solutions
Seven Keys to Direct Response Impaired Risk Selling
  1. Empathy:
    • Take a little time
    • Find something to relate to
    • Show empathy for pain or discomfort
    • Create a sense of urgency


  2. Premium Tolerance:
    • How much is comfortable
    • Start at, say, $200 per month and work down
    • Must be employed (no disability)


  3. Ask the Right Questions:
    • Have Questionnaires Ready
    • Click Here to find the correct questionnaires, and print off - keep on file till needed
    • Explain that they cannot withhold information


  4. Now Submit the Case. It's Easy as A-B-C
    1. Use Primary Carriers IF it's just minor impairment
      • Cholesterol, Blood Pressure, some Build, some DUI, Mild Depression


    2. Not Sure? OR it looks worse than above?


    3. Todd Simpson will contact you with a carrier and instructions; Follow his lead.


Remember To:
  1. Explain the Process:
    • Time Line
    • APS help a possibility if client doctor's office is slow
    • MIB
    • Exam if needed
    • Offer and Acceptance; payment options
    • Ongoing Service


  2. Confirm Premium Tolerance:
    • " Confirm again "If we can find coverage with an acceptable carrier, do you see any reason why you could not allocat "$X" to the protection of your family?"


  3. Presenting the case to the Underwriter
    • Cover letters are VERY helpful when submitting impaired cases
    • Maintain routine email contact with Todd for follow up instructions
    • " Be available to your prospective client. Impaired cases can take extended time to underwrite.

To contact Todd Simpson, email TSimpson@TheStammAgency.com

With Impaired Risk Remember to Look For:

  • Conversion Opportunities
  • Medically Underwritten Annuities
  • Second to Die
Need to know more about these? Just give us a call!



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